About the Founder of AVC
I’m a commercial expert, board advisor and leadership mentor with over 25 years’ experience leading business growth, organisational change and go-to-market execution across B2B and ESG sectors.
From consulting at McKinsey & Co to building commercial functions inside scaling agencies and later launching my own practice, I support founders, CEOs, and social impact leaders navigating complexity at every stage of the growth journey.
Quick Snapshot
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BSc Management Sciences, University of Manchester (2:1)
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Formerly at McKinsey & Co, then commercial and strategy lead in top-tier brand experience agencies
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Built and led business units across strategy, marketing, business development and operations
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Recognised mentor and advisory partner to founders, scale-ups, social enterprises and boards across the UK and Europe
Sectors & Clients
Throughout my career, I’ve supported clients across sectors including: ESG, B2B, professional services, tech, healthcare and energy.
What Drives Me
Business leaders spend so much time working in their business, they struggle to find time to work on their business. I help founders to define where they are heading and how to get there with tangible actionable plans, delivered through honest, hands-on guidance and advice, backed by 20 years of cross-sector commercial leadership. Where needed, I bring in trusted business advisors to provide specialist support.
My role is to help founders future-proof their businesses by anticipating change, creating clarity out of complexity and building structures that support meaningful growth.
Other roles
Board Advisor, Advisory Board Member.
Commercial Coach, Zinc Ventures