About Me
I’m a board advisor, commercial strategist and leadership mentor with over 25 years’ experience leading business growth, organisational change and go-to-market execution across B2B, ESG and not-for-profit sectors.
From consulting at McKinsey & Co to building commercial functions inside scaling agencies and later launching my own practice, I’ve supported founders, CEOs, and social impact leaders navigating complexity at every stage of the growth journey.
Quick Snapshot
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BSc Management Sciences, University of Manchester (2:1)
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Formerly at McKinsey & Co, then commercial and strategy lead in top-tier brand experience agencies
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Built and led business units across strategy, marketing, business development and operations
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Recognised mentor and advisory partner to founders, scale-ups, social enterprises and boards across the UK and Europe
Sectors & Clients
Throughout my career, I’ve directly supported clients in professional services, tech, health, energy, and clean tech. This includes organisations like:
HSBC | HP | NHS England | Ericsson | Nokia | Porsche | 10 Downing Street | Department of Health | Takeda | Aston Martin | Pfizer | Boehringer Ingelheim | and a growing portfolio in ESG, clean tech and social impact.
What Drives Me
All too often, business leaders spend so much time working in their business, they struggle to find time to work on their business. I work with founders to define where they're heading and how to get there with tangible actional plans, delivered via honest hands-on guidance and advice, backed by over 20 years of cross-sector commercial leadership
My role is to help business leaders future-proof their organisation — anticipating change, creating clarity out of complexity, and building structures that support meaningful growth.
Other roles
Board Advisor, Advisory Board Member.
Commercial Coach, Zinc Ventures